A big e-commercial company launched a multi-channel products promotion, but they always struggle with those untruthful ROIs of some channels that cannot be measured actually.
This situation leads to that hard to make a decision about marketing cost allocation
However, our multi-channel optimizing model helped them to solve this problem effectively.
At the same time, the model can compute the effect from the long-term brand equality to the short-time market order.
As for brand advertisers, our professional model can provide solid criterions of brand advertising in the angle of effects.