Mbtech – “One-Stop Big Data Integrated Marketing Service Provider”
We will tell you：
How to get back the wasted marketing costs？
How to find out the most valid and effective promotion channels？
How to significantly rise the ROI without adding the marketing costs？
—Clarify the Real Contribution to ROI from Each Channel.
Weed out the inutility effects of ROI from the conversion from outdoor display media to online.
Weed out the other channels’ effects in combination marketing of the EDM.
Should I rise the investment to some specific channels base on the real ROI?
—Quantize the ROI of Display Advertisement.
How much is the real contribution to ROI of television commercials in combination marketing?
How much is the real contribution to ROI of the LED promotion in Times Square in NYC?
The ROI from exposure channels troubles you a lot about choosing marketing channels?
—Quantize the ROI of Emerging Issuing Channels.
Should I increase the DSP channels or just try a little bit?
How to allocate the limited fund to product placement and DSP?
How is the effect of IP content advertising on ROI?
Did you ever meet such problems?
—How to Compute the ROI of the Search Channel？
– Whether the ROI of the search channel is valid？
– How many of the orders from the search channel are brought by the brand equity？
– How many are brought by the effects from other channels？
– How many are really brought by the search channel？
– Should I increase (or decrease) the investment to the search channel？
Effect Measurement of Messages, DM and EDM
I have launched the EDM(message/DM) promotion，
Then I compute the repurchasing or ROI by counting the conversions from my promotion after a time slot，
-Is this result shows the valid of this channel？
– If not, what should I do？
How to Calculate the Effect to Sales Volume from Television Advertisements？
– I cost 50millions to television advertisement.
– I know how many exposures from them.
-I know how much search times have risen.
-I also know that the brand awareness has risen by 5%.
However, how much of the 50millions television cost contributed to the sales volume of a specific sales campaign like the Black Friday？
The Effects from the DSP to Other Channels？
The ROI of my DSP is as low as 1:2.
Should I decrease the investment to this channel？
The ROI of one of my DSP reach to 1:3 which is just right the breakeven point.